What is Apple planning with the iPhone SE?

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Apple recently announced their next upcoming event, set to take place on March 21, 2016. The company is expected to announce a new iPhone, iPad and probably a couple new software features. But the main story that has been buzzing on the internet has been the much anticipated iPhone SE. The majority of iPhones have maintained a 4-inch screen, up until the release of the iPhone 6 in September 2014. Ever since that time, Apple has created a variety of different iPhones sizes, but they never reverted back to their roots. But now, that’s over.

 

There are many customers that preferred the earlier iPhones, claiming that a 4-inch phone fits better in their hands. In addition, the design of the iPhone 5 was one of the most popular and was viewed by the general popular as beautiful and clean. With sharper corners and a fine material, the phone gave off a very strong and reliable feel. With very good ratings in general, it was about time that Apple announced the iPhone SE.

 

Do not be thrown off with the phone size. A smaller phone does not equal a weaker phone. Apple is reportedly building this phone with specifications similar to the iPhone 6 and 6S, however put in a 2014 body. Unfortunately, a smaller phone also does not equal a much cheaper phone. Like the majority of Apple products, the iPhone SE will still be priced quite high, at around $450 according to Apple Insider.

 

So what exactly is the point of having this phone? Well Apple is developing this phone to round out its product line and to be able to satisfy its entire demographic. In the upcoming year, we can assume that their phone lineup will consist of the three following phones:

 

iPhone SE – 4 inch

iPhone 7 – 4.7 inch

iPhone 7 PLUS – 5.5 inch

 

By having phones at every size, with very high specifications and build quality, Apple has prepared itself to target a variety of customers in the high-end market. What is missing from their lineup is a low-end and affordable, however if a customer is looking for a cheap phone, they are recommended to purchase another generation iPhone or to look into another brand.

 

We are definitely excited to see what Apple announces on March 21, 2016 and we will do our best to keep you up to date!  

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